[Insurfer]
[Editing]
[Perfection]

Performance-Driven Short-Form Editing

 You provide the footage. We handle the entire edit—structuring, pacing, hooks, captions, and flow—so the final video is engineered to retain attention and convert viewers.

Editing Built For Performance

Our editors focus exclusively on short-form—every cut is made with performance in mind.

04
01

Structural Assembly

We organise your footage into a tight, performance-led structure that prioritises clarity, flow, and early engagement.

02

Hook Engineering

We shape the opening seconds to immediately stop the scroll and establish relevance, tension, or curiosity.

03

Pacing & Flow Control

We refine timing, cuts, and transitions to maintain momentum and reduce drop-off throughout the video.

04

Caption & Visual Layering

We apply captions and visual elements that enhance comprehension, reinforce key points, and support silent viewing.

Retention-Driven Structure

Footage is shaped into a tight structure designed to hold attention from start to finish.

Scroll-Stopping Openings

The opening seconds are engineered to immediately capture interest and interrupt passive scrolling.

Message Efficiency

Key points are delivered clearly and quickly to match short-form attention spans.

Performance-Focused Execution

Pacing, cuts, and transitions are refined with clarity, retention, and outcomes in mind.

Why Editing Determines Performance

65%

Viewers decide whether to keep watching within the first three seconds, making strong hooks essential.

Well-structured short-form edits can generate significantly higher watch time than unedited footage.

80%

High-performing short-form content follows proven structural patterns rather than improvised editing.

FAQ

Editing & Production FAQs

01 What do we need to provide for editing?

You simply provide the footage; everything else is handled by our team.

Yes, editing can proceed using established direction or performance best practices.

Yes, captions, hooks, and structure are part of every edit.

Yes, we align with your brand while optimising for short-form performance.

Music can be added where appropriate to support pacing and engagement.

Turnaround depends on volume and complexity but is handled efficiently.

Our edits are designed specifically for retention and demand generation.

Insurfer is a short-form video agency helping brands and creators grow through high-impact content.

© 2026 Insurfer. All right reserved.